Fun.Creative.Effective.

Marketing Campaign: Camp Carey

To help promote my business school's freshman orientation camp, I was asked to create a 3-4 month-long marketing campaign.

Goals:

Create a clear brand and voice
Increase attendance at the annual event
Foster deeper connection and understanding with parents and students

Carousel-style graphic that was posted to Instagram and Facebook. This helped answer basic questions about the event. It also set a precedent for the "fun & quirky" brand voice.

Graphics for social media pages and the website as well as flyers for the newsletter were created with Arizona State University's overarching brand in mind. However, I added some fun personal touches to help convey the event's tone.

To help forge a stronger connection to the event and to the university. We created fun and interactive social media posts to engage students and parents.

The result? We welcomed over 1,500 incoming freshmen at our orientation camp and my social media efforts culminated in a 628% increase in reach and 21.1% increase in followers.

Multi-Medium Graphic Design: My County Libraries

To promote the online databases and services provided by the Santa Clara County Library District, I created posters for the website, our weekly newsletter, and physical library locations.

Assistive Reading Technology - Flyer (2).png

These bookmarks, alongside several others, were placed strategically in our libraries. We ensured that the sources listed on the bookmarks corresponded with the sections of the library they were placed in.

Video Production + Editing

I was involved in all aspects of production for this dance video project from conception to publication. I assisted with song choice, costuming, makeup hair design, and choreography. During the filming process, I was involved in storyboarding, camerawork, and the editing of the video.

To promote upcoming team auditions, I put together a fast-paced and exciting highlight reel to grab people's attention.

Photography

In addition to skills in graphic design. I know my way around a camera. I have used traditional DSLRs, but am also skilled in using a mobile phone to take organic feeling and high-quality images.